REGGAEWOMAN

'even the newest stars are honored'

Etana

REAL NAME:Shauna McKenzie
BIRTH PLACE:August Town, Kingston, Jamaica




Spirited in her approach to communicate unfitting and inspirational messages to the youth she's been described by critics as the truth, one who will bring about real change with her powerful and captivating voice that at times seem flawlessly pure. Rebellious in her approach to denote systematic oppression against all races. She takes pride in being an artist, she feels strongly that her responsibility as a recording artist is to express positive vibrations in her music and from this she will graceful admit to staying the course. Etana spent her youthful days playing in the hill side community of August Town situated in the South Eastern side of Jamaica. The only daughter of a fairly large family of boys she was as curious then as she is determined now doing the mischievous things most children tend to do at an early age. Attending school locally up until 1992 when she migrated to the U.S to start a new life in the sunshine state of Miami Florida Etana was a budding achiever; she finished grade school and eventually went off to college the year after with plans of becoming a Registered Nurse.

During her studies at Broward Community College Etana became extremely passionate about music, she was consumed with the joy of creating her own mix of the different genres she would attentively listen to in her earlier years. A hardened fan of Reggae, Pop, Hip Hop and Jazz Musicians she found inspiration in Whitney Houston, Lauren Hill, Jill Scott, Sizzla Kalongi, Marcia Griffiths and the legend Bob Marley all of who eventually gave the then academic the will to explore a new and potentially more suited career in Music. In 2000 after making a tuff decision to prematurely exit college Etana attempted a shot at stardom when she joined a girl group by the name "GIFT" which was being courted by Universal Records. Sexy, Reviling and conforming to the industry stereo type of how a woman should dress Etana fell victim to her dreams of becoming a mainstream star. It wasn't her ideal fit but she conformed to the record labels requests and gave in to her groups glamorous appeal until one day while on a video shoot for their lead single she could bear it no more walking away from the spotlights and returning to her place of birth Kingston, Jamaica to start fresh as an entrepreneur looking to grab a piece of the Cyber Market with an Internet Cafe.

Down but not out Etana still wanted to do music but only in her own way, she wanted to send a different message and portray a more eloquent look and this opportunity came in 2005 when a friend brought her to Fifth Element who at the time was prospering from the strength of Richie Spice who was heavily booked for several American and European Tours. Auditioning for a shot at becoming the backup vocalist for Spice Etana vocally floored his management team and was handed a plane ticket to do a few shows in the U.S. The ensuing fifteen months followed with the now permanent songstress soaking up valued experience as a stage performer with performance credits in Europe and North America. Eager to make her own mark Etana boldly attempted a hit single one day while chilling with the guitar player and Percussionist from Richie Spice's band. The idea had been floating in her thoughts for weeks and like magic the melody for her debut smash single "Wrong Address" was born. Simple yet effective the single was a fusion of Jazz and Reggae, it was the first of its kind and in 2006 the song was rewarded with heavy radio rotations plunging it in the number 1 position of several local charts.

Describing her style back then Etana was quoted as saying "I do music straight from the heart, straight from the soul, straight from the people i see in everyday life" and so came about her second major hit Roots which was an intriguing mix of African and reggae cultural sounds fused with Jamaican Creole. The song became an anthem because of the definitive statement "You can't water down and dilute" featured in the chorus.

Video's for both songs helped bring Etana to the forefront of Reggae and during the summer and winter of 2007 she made her mark as a solo artist performing on international events like Reggae Sumfest, Fully Loaded, ATI Live Concert, Irie Jamboree, Welcome to Jamrock and Guinness Sting. Picking up where she left off in 2007 Etana began 2008 with the same level of focus rocking the likes of an Air Jamaica Jazz & Blues Festival in late January so much so that patrons lashed the promoters for putting her on too early. A few well deserved awards in the bag Etana took home Best Female Vocalist at both the Excellence in Music & Entertainment (EME) Awards and the IRIE FM Radio Awards not to mention an award for Best Solo Female Reggae Vocalist copped at the 1st annual Reggae Academy Awards for which she had nominations in 3 separate categories.

Currently promoting her new singles "I Am Not Afraid" and "Don't Forget" off her recently released debut album THE STRONG ONE on VP Records Etana is boldly taking on the world of music with the help of her new management team at Solid Agency. Owner of Free Mind Music / The Best Records Etana is poised to do Reggae proud.

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RWW FASHION FEATURE - 'BRIDGET SANDALS'

A JOURNEY IN BRIDGET SANDALS
Novia McDonald-Whyte - Contributing editor Jamaica Observer
Sunday, December 07, 2003


Sandals designer Bridget say "Bridget sandals" in Jamaica and fashion watchers, as well as lovers of sexy leather straps, will smile the smug smile of those in the know. It has been, for Bridget Brown, (known by thousands as Bridget), a journey of twenty-odd years. The fact is, the leather soles of her sandals almost left her barefooted on several occasions. "It took me three years," Bridget tells SunDay to get my feet off the ground. I paid the price for not going to school. I had to endure artisans not cutting the leather properly, bad work attitude, sabotage, you name it, I went through it."
A baptism of fire, some might be tempted to add for the former Playboy Bunny. "I was a bunny between 1972 and 1977 at the Playboy Boscobel Beach," says Bridget, flashing her signature toothy smile, and still conscious of that bunny poise.


"Playboy was forced to close (no tourists were coming to Jamaica). I was forced to come back to Kingston. I had to find some means of survival. My first stop was G's One of a Kind -- an upscale boutique that sold one-of-a kind Italian shoes and clothing. I left that in May 1981, after Bob Marley's death. I sold pound-cloth for Carmen Brown of Karmen's Corner. "There I was with my scale underneath my arm, and my cushions at my side. I really never wanted to make sandals. I also made skull caps and crochet bags."

After several attempts to generate income, Bridget tells SunDay that divine intervention led her to the world of leather and the world of sandals. "There's a saying that when the student is ready, the teacher will appear. This really applied in my case. After several motivational sessions with my friend Winston Clarke, who also taught me an affirmation which I repeated daily, I heard a voice say, 'Bridget why don't you make leather sandals?' I saw gold, red, and silver sandals. Armed with my life's saving of $2,000 I started."
Start she did and never looked back. Bridget even found the time and finances to attend school in Milan. "I went to school out of curiosity. I wondered if I was doing something wrong. Little did I know that I was in fact doing something right. My customers are happy, the sandals are fitting right, and I, too, am satisfied. I admire what I am doing."

No idle boast. Bridget Sandals were on the runway at New York Fashionweek, and Caribbean Fashionweek. Bridget Sandals are in Barbados, St Kitts, Antigua, Lincoln Avenue, South Beach (Miami), in the Village (New York) and at Controversy -- Battersea London.
Come next season, there's the possibility of a shipment to Japan, San Francisco, Salt Lake City, and Dallas.

"You have to be skilfull to survive. It has been a 20-year fight for survival. It's a struggle to maintain quality, confidence, style, craftsmanship. Finally, you have to have integrity in business."
As the chat comes to an end and Bridget does that Bridget walk towards her taxi, and there's a feeling that the very best is still to come from this beautiful sister.

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